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You Can Quote Them

In this column and the next, I turn from quotations per se to the coining of words. Yale neologists have made huge contributions to our vocabulary, both popular and technical. Which Yale word-coiner was the most important? The choice of the master linguistic progenitor is no easy one.

 
Sam Maverick was considered independent-minded because he did not brand his cattle.

Let me start by making clear what I am not looking for. First, I am not looking for those associated with words they did not actually use. So the great Samuel A. Maverick, Class of 1825, doesn’t count. But I can still tell you about him: Maverick was a Texas politician and rancher, considered independent-minded because he did not brand his cattle. Hence by the late 1800s the term maverick, one of 2008’s favorite words, came into common usage to refer to an independent-minded person. (Samuel Maverick’s neological legacy was further established, long after his death, when in 1944 his grandson, Congressman Maury Maverick, invented the term gobbledygook.)

Similarly, I am not looking for popularizers who used words they did not invent. This eliminates the great Grace Murray Hopper '34PhD, the computer scientist who developed the first compiler for a programming language. Hopper is widely celebrated as the coiner of the computer term bug, because in 1947 she taped a moth found inside an early computer into her log, with the notation, “First actual case of bug being found.” However, Thomas Edison frequently used bug in a similar sense in the late 1800s. Hopper and her colleagues must have thought the discovery of the moth remarkable because mechanical defects were already called bugs.

Who are the legitimate Yale word and phrase coiners? I have found a striking list of Yale graduates and professors who, along with landmark scientific and technological discoveries and inventions, introduced landmark scientific and technological terms.

The Oxford English Dictionary credits the first use of the word radio, in 1907, to Lee De Forest '96PhB, '99PhD, one of the principal founders of radio technology. Yale physicist Ernest O. Lawrence '25PhD created the cyclotron—both the thing and the word, which the OED dates to 1935.

 
Yale social scientists have also been prolific as word creators.

A particularly interesting coinage is quark. The Nobelist and physicist Murray Gell-Mann '48 launched this word in print in 1964. He later wrote to the editor of the OED Supplement: “I employed the sound 'quork' for several weeks in 1963 before noticing 'quark' in Finnegans Wake, which I had perused from time to time since it appeared in 1939. … The allusion to three quarks seemed perfect.”

Benoit Mandelbrot, at Yale since 1987, coined the word fractal in 1975 to describe his novel geometry. R. Gordon Gould '42MS first used the word laser, as an acronym for Light Amplification by Stimulated Emission of Radiation. The OED does not credit him, having 1960 as its earliest citation, but in fact Gould employed the term in a November 1957 notebook.

Yale social scientists have also been prolific as word creators. The sociologist Thorstein Veblen, 1884PhD, has conspicuous consumption (OED 1899) to his credit. Raphael Lemkin, who taught at Yale Law School from 1948 to 1951, crafted the term genocide (OED 1944). Peter Salovey '86PhD—psychology professor and now provost—is widely regarded as the popularizer of emotional intelligence, with John D. Mayer, although the OED does record some usages prior to Salovey and Mayer’s 1990 paper.

All these coinages, however, were one-offs. We must turn now to those Yale neologists who minted multiple terms, and I will do so in the next column. 



The Maverick myth

Fred Shapiro cites the standard myth about Samuel Maverick being a rancher who did not brand his cattle. As a Yale Divinity School graduate now serving as an academic librarian, I would like to think a Yale law librarian would seek out reputable sources for such information before passing it along.
Sam Maverick’s grandson, F. Maury Maverick, more famous for his political radicalism than his neologisms, tried to set the record straight once for all in his 1937 autobiography, A Maverick American. He takes up the story in chapter ten, which is available online at http://amaverickamerican.blogspot.com/2007/03/x-my-father-is-quiet-man-term-maverick.html.

 
His grandson states unequivocally that Maverick never owned a cattle ranch.

Maury states unequivocally that his grandfather never owned a cattle ranch and was not the one responsible for the unbranded cattle that gave rise to the myth. Sam Maverick was a San Antonio-based businessman and land speculator who in 1845 accepted a herd of 400 cattle in payment for a debt. The cattle were placed on an island or peninsula near the southern border of Texas. For eight years, the man assigned to take care of the cattle never got around to branding them, complaining that the task was too great for him to handle alone. In 1853, the cattle were rounded up, moved up near San Antonio, branded with the Maverick brand, and sold.

Maury Maverick goes on to debunk the notion that any member of his family was ever anything close to a cattle baron, noting that neither his grandfather, his father, or himself ever personally tended more than two or three milk cows. Maury concludes, “I could fill a book with wild legends, but none of them has any basis whatever.”

But then, who needs reality, when myth is much more interesting.

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Maverick wasn’t necessarily a maverick

I think Fred Shapiro missed a nuance in his discussion of the term maverick. It initially referred to cattle, not men. Because Maverick did not brand his cattle, a calf without a brand was referred to (not without irony) as a maverick. Later the term was applied to a person who “carried no brand”—hence independence.

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Sweet

According the Hartford Courant “Word Guy” columnist Rob Kyff, I can justifiably claim to have coined the phrase eye candy. I used the plural form “eye candies” in a poem called “Gardenhood” published by Iowa State University in November 1973, which is the earliest use of the phrase Kyff could find.

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